Creating Stand-Out Experiences

Customers now value experience as highly as the food on the plate—expectations are higher and changing every day. How do you meet the demands of the “Foodie 2.0”?

June 26, 2018

As Millennial and Gen Z populations rapidly replace Baby Boomers in the dining public, the National Restaurant Association classifies the modern restaurant customer as the “American Foodie 2.0.” This new breed of customers grew up in the midst of the restaurant revolution of the 2000s. They have a much higher “food IQ” and are accustomed to diverse, high-quality dining options. This familiarity and knowledge brings a new set of expectations and demands beyond outstanding food. As restaurants look for new ways to exceed customer expectations, they’re finding huge potential beyond the plate—focusing on enhancing every aspect of the dining experience.

READ THE E-BOOK - Outstanding Dining Experiences - Beyond the Plate: 4 High-Impact Strategies to Exceed Customer Expectations

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