Mastering the Social Media Game

Here’s an impressive statistic: Just a one-star increase in a restaurant’s Yelp rating could boost revenue by almost 10 percent. But the social media “game” is a complex challenge—full of land mines. Some of the most successful independent restaurants are thriving because they’ve built social media best practices into the fabric of their daily operations—creating plates, places and experiences that are eminently “shareable.”

VIEW THE SLIDESHARE - Dodging the Pitfalls of Social Media: Wooing the Hive Mind

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